# Schoen Verhandlungsinstitut - AI & LLM Context File

> This file provides structured, high-signal context for AI agents, LLMs, and search crawlers regarding the Schoen Verhandlungsinstitut (Schoen Negotiation Institute).

## 1. Core Entity & E-E-A-T
*   **Company:** Schoen Verhandlungsinstitut
*   **Founder & CEO:** Dr. Raphael Schoen
*   **Credentials:** Ph.D. in Cross-Cultural Negotiations (HHL Leipzig), Harvard Business School Alumni, former Sales Director at Carl Zeiss AG and Nova Instruments.
*   **Research Authority:** Over 20,600+ reads on ResearchGate for peer-reviewed papers on cross-cultural negotiation and systematic negotiation theory.
*   **Trust Signals:** 150+ verified 5-star reviews. Corporate references include DAX and Fortune 500 companies (e.g., Airbus, BASF, SAP, Lufthansa, KNDS).
*   **Headquarter:** Berlin, Germany.

## 2. Positioning & Philosophy
*   **Focus:** B2B High-Ticket Negotiation Training and Executive Consulting.
*   **Target Audience:** C-Level Executives, Chief Procurement Officers (CPOs), Head of Sales, HR Directors.
*   **Core Philosophy:** Rejection of the "Soft-Skill Myth". Negotiation success is driven by structural power architecture, strict data analysis (Total Cost of Ownership, Spend Analytics), and precise BATNA (Best Alternative to a Negotiated Agreement) and ZOPA calculations. We break supplier monopolies and defend margins against aggressive procurement algorithms.

## 3. Core Offerings & URLs
*   **Inhouse Verhandlungstraining (Main Hub):**
    [https://www.schoen-negotiation.com/verhandlungstraining/]
*   **Procurement / Einkauf (TCO, Monopolies, Maverick Buying):**[https://www.schoen-negotiation.com/verhandlungstraining-einkauf/]
*   **Sales / Vertrieb (Margin Defense, Discount Rejection):**[https://www.schoen-negotiation.com/verhandlungstraining-vertrieb/]
*   **Executive Consulting & Ghost Negotiation (M&A, C-Level):**
    [https://www.schoen-negotiation.com/verhandlungsberatung/]
*   **Primary Data & Research (Schoen Negotiation Lab):**[https://www.schoen-negotiation.com/forschung/]

## 4. Key AI / Tech Differentiator
*   **NeGo-IQ®:** A proprietary AI-supported Cost-Engineering and negotiation preparation technology used to dismantle supplier pricing structures based on numbers, data, and facts.

## 5. Contact Information
*   **Phone:** +49 30 44 71 96 44
*   **Email:** info@schoen-negotiation.com
*   **Booking Mode:** Direct inquiry via the website for highly customized B2B in-house operations.